From Mastermind to Site to Relaunch (Our Affiliate Marketing Journey)


We might earn cash or merchandise from the businesses talked about on this publish.

Over a decade in the past, I reached out to somebody I had met at Affiliate Summit, asking if he can be involved in a Mastermind Group. He approached one other Affiliate Summit attendee that we had been each somewhat acquainted with however not precisely buddies with. Little did we all know the friendship that was about to be fashioned in addition to the ways in which it will change all of our companies. 

The Mastermind Group

We began assembly as a Mastermind Group each Friday afternoon in 2011. At Affiliate Summit West 2012, we gave a presentation entitled Mastermind Teams Uncovered: Success in Affiliate Advertising. Watching that video again at present, I notice simply how fortunate I used to be to be with these two. Close to the top of the session, somebody within the viewers requested if we had thought-about any joint ventures. We responded that simply earlier than the panel began, an OPM approached us with a shopper that he thought we might promote. These little bitty seeds became The Wine Membership Group. 

Aspect word: Nearly every part we stated in that video from 10 years in the past continues to be related to affiliate entrepreneurs at present. Besides now we use Zoom or Google Meet as an alternative of Skype. Not a lot in internet affiliate marketing stands the take a look at of time for a decade. However in case you are involved in learn how to begin a Mastermind Group, it’s nonetheless an important video. You can too discover the presentation itself on Slideshare.  Even in case you don’t begin a full-on Mastermind Group, I’d encourage you to hitch some Fb Teams or Slack channels that do one thing comparable the place you’ll be able to bounce issues off of different affiliate entrepreneurs that you simply belief.

The Website

The positioning we ended up creating collectively was Wine Membership Evaluations and Rankings, later redirected to Wine Membership Group (after Google stopped preferring long-tail key phrase domains and we determined branding was extra necessary). The premise was that we might overview wine golf equipment however accomplish that authentically. We’d take our personal footage, create our personal content material, and publish our personal movies of every membership. We began with simply the one service provider that the OPM really useful to us however over time began including others.

We dabbled in wine-related content material like wine bottle holders and recipes with wine in them. However we stored coming again to the concept that we wanted to maintain it easy and overview the CLUBS. We even tried a beer overview web site utilizing the identical premise and template, but it surely simply didn’t have the legs that the wine had. (that’s a play on phrases these of you who don’t drink crimson wine) As soon as we even did a Fb stay occasion the place we every drank wine and ate Turkey Dinner Sweet Corn for hours. That’s positively an evening none of us will ever neglect.

We divided up the work based mostly on our strengths. This was a direct results of our time as a Mastermind Group as a result of we had realized a lot about what one another might do. I concentrate on content material and social media whereas Todd and Eric do a lot of the technical work, together with WordPress, database, and so on. We every leap in with critiques, photographs, and movies the place it is smart.

The positioning served us nicely for a few years. Some months we might hardly contact all of it. Different months we might be frantically updating plugins, including new golf equipment, and writing present guides. The positioning has turned a revenue each month since we created it. Typically we might see site visitors spikes and work collectively to make the most of them (like once we had been the primary medium to create a Woman Scout Cookies and Wine Pairing information). We knew we wanted to present the location a serious overhaul however then the pandemic hit and everybody was shopping for wine on-line and we didn’t need to break a worthwhile web site. 

The Relaunch

Now that buying habits are returning to regular, we knew that we wanted to redo the location from the bottom up. As every of us is far busier now with different jobs and initiatives, we ended up outsourcing plenty of the template redesign. Nevertheless, Todd and Eric did a lot of the work on the database, the plugins, and the redirects.

Though every part isn’t excellent, we all know sufficient to not mess with far more earlier than Google has an opportunity to re-index every part earlier than Black Friday. The positioning operates higher on cellular, which is a a lot larger concern than it was once we initially constructed it. We realized by watching our analytics over time which pages want speedy consideration and which might be handled over time.

So I current to you our new web site for Wine Membership Group!

wine club reviews

Together with that, I wish to thank the 2 greatest enterprise companions a woman might ask for– Eric Nagel and Todd Farmer. They’ve actually been the wind beneath my wings in some ways for over a decade. (for you younger of us, that’s an outdated sappy tune) They’ve taught me a lot about internet affiliate marketing however have additionally been essentially the most unbelievable buddies.

What’s Subsequent?

Though we don’t meet as a Mastermind Group each week anymore, we now be in contact every day in a Slack Channel and meet each different week through Zoom to speak about both the location or no matter life has introduced us. We nonetheless do most of the issues we did when assembly weekly as a Mastermind–give one another recommendation, share one another’s content material, brainstorm collectively, and so on. I don’t know what the following decade will carry for us by way of internet affiliate marketing, however I can solely hope it will likely be a continued friendship!

Do you could have a gaggle of trusted affiliate buddies which you can go to for assist and they’ll assist your whole endeavors? How do you domesticate these relationships? What have you ever gained from them?

 



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